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When Motivation and Big Data Collide
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Understanding the usage of gamification to drive consumer loyalty by motivating consumers and employees through data-driven statistics. Have you ever been so engrossed in a video game that you just cannot seem to walk away from it no matter how hard you try? I have been there too. The reward mechanisms behind video games…
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Understanding how Big Data can drive Employee and Consumer Engagement
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You have relationships with your friends, family, and even your pets at home. These relationships drive you, inspire you to make decisions, and influence the way that you view information. But what if companies wanted to form relationships with you based on the data that they have gathered from digital platforms? Ultimately, Big Data…
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Harnessing the Power of Motivation
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The understanding of human motivation is your driving factor behind consumer loyalty. We are hardwired to seek rewards throughout our day-to-day lives. It is a human code that has been inscribed into us from the beginning of time. Emotions such as love, fear, excitement, and even guilt are all driving factors that play into…
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STCO 462: Living in Interesting Times
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We live in an age of distraction, disassociation, and never-ending notifications. The thought of engaging potential customers to take part in an established company can seem like a daunting task. Now the question is: what truly makes a company stand out amidst all of the noise and distractions? As Generation Z enters the workforce,…
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Modern Travelers Crave Local Experiences
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Modern travelers desire to jump into new cultures and experience destinations as a local. Recently, travelers have been much more inclined to seek out experiences that are authentic, and that create lasting memories. The importance of experiencing the local culture when traveling internationally has been a huge draw to the current travel industry. At…
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Mindful Online Shopping Habits are on the Rise in 2025
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Online shopping has traditionally been known for the ease of purchasing products and services. In the past, consumers would turn to the internet if they wanted to purchase something quickly, and were less concerned about the quality of the product. However, in 2025 consumers are beginning to choose to spend their money on products…