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When Motivation and Big Data Collide
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Understanding the usage of gamification to drive consumer loyalty by motivating consumers and employees through data-driven statistics. Have you ever been so engrossed in a video game that you just cannot seem to walk away from it no matter how hard you try? I have been there too. The reward mechanisms behind video games…
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Understanding how Big Data can drive Employee and Consumer Engagement
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You have relationships with your friends, family, and even your pets at home. These relationships drive you, inspire you to make decisions, and influence the way that you view information. But what if companies wanted to form relationships with you based on the data that they have gathered from digital platforms? Ultimately, Big Data…