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Understanding how Big Data can drive Employee and Consumer Engagement
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You have relationships with your friends, family, and even your pets at home. These relationships drive you, inspire you to make decisions, and influence the way that you view information. But what if companies wanted to form relationships with you based on the data that they have gathered from digital platforms? Ultimately, Big Data…
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STCO 462: Living in Interesting Times
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We live in an age of distraction, disassociation, and never-ending notifications. The thought of engaging potential customers to take part in an established company can seem like a daunting task. Now the question is: what truly makes a company stand out amidst all of the noise and distractions? As Generation Z enters the workforce,…
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Mindful Online Shopping Habits are on the Rise in 2025
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Online shopping has traditionally been known for the ease of purchasing products and services. In the past, consumers would turn to the internet if they wanted to purchase something quickly, and were less concerned about the quality of the product. However, in 2025 consumers are beginning to choose to spend their money on products…