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When Motivation and Big Data Collide
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Understanding the usage of gamification to drive consumer loyalty by motivating consumers and employees through data-driven statistics. Have you ever been so engrossed in a video game that you just cannot seem to walk away from it no matter how hard you try? I have been there too. The reward mechanisms behind video games…
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Harnessing the Power of Motivation
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The understanding of human motivation is your driving factor behind consumer loyalty. We are hardwired to seek rewards throughout our day-to-day lives. It is a human code that has been inscribed into us from the beginning of time. Emotions such as love, fear, excitement, and even guilt are all driving factors that play into…