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When Motivation and Big Data Collide
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Understanding the usage of gamification to drive consumer loyalty by motivating consumers and employees through data-driven statistics. Have you ever been so engrossed in a video game that you just cannot seem to walk away from it no matter how hard you try? I have been there too. The reward mechanisms behind video games…
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STCO 462: Living in Interesting Times
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We live in an age of distraction, disassociation, and never-ending notifications. The thought of engaging potential customers to take part in an established company can seem like a daunting task. Now the question is: what truly makes a company stand out amidst all of the noise and distractions? As Generation Z enters the workforce,…